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CAUSE A RACQUET IN YOUR TOWN ORGANIZE A 2008 USTA BLOCK PARTY!!!!

December 3, 2007 04:53 AM

CAUSE A RACQUET IN YOUR TOWN
ORGANIZE A 2008 USTA BLOCK PARTY!!!!


USTA BLOCK PARTIES are great events that have the potential to expose hundreds if not thousands of
people to the sport of TENNIS, while promoting local program sign-ups in order to increase Tennis
participation.

Some FABULOUS NEWS about Tennis Month 2008: The USTA is once again prepared to offer
Marketing GRANTS for up to 100 USTA BLOCK PARTY events which are held during May 2008.

Who can host a Block Party?
Just about anyone - park agencies, commercial clubs, schools, NJTL's and CTA's

Who is the target audience to attend a Block Party?
The focus is on the youth platform to promote USTA Jr. Team Tennis and the QuickStart format.

Where are block parties held?
A Block Party can be held on public tennis courts at your local park, school or commercial club. Block
Parties can also be set up in high pedestrian traffic areas like a mall, or a city square (i.e. Mall of America, Minneapolis).

Why is it important to host a Block Party in May?
May is Tennis Month and the USTA national office and Midwest Section regional office will put forth an
extensive marketing and publicity program which will help create buzz for the sport of tennis. Hosting a
Block Party during this time will give your local market an opportunity to leverage the national effort to
gain broader exposure for their event.

WHAT’S NEXT, you ask? Simply submit Site Commitment Form by Dec 21, 2007 to john@midwest.usta.com.

(Sites will be notified in January 2008 if they are eligible to receive USTA grant money – ALL sites will
receive Block Party promotional marketing kits to support their efforts along with additional event
marketing & media support)

WHAT YOU NEED TO KNOW

USTA to provide up to 100 marketing grants to local communities
       Five hundred dollars per market
       Half the money distributed up front with completed commitment form with the second half
         upon submission of event recap form—the recap form must be received within three (3)
         weeks of event competition. Failure to respond in this time will result in forfeiture of the
         remaining grant money.
       Funds must be used for marketing the event (ads, flyers, posters, etc) not hospitality,
         balloons, etc.

Market consideration based on the following:
      Ability to host event in May*
      Site commitment to match (or supplement) grant dollars*
      Is a registered TWC*
      Public facility*

Sign up period: November 27, 2007 – December 20, 2007
      Please note that in order to be considered for the grant, the USTA Midwest Section office
         must receive your site commitment forms by December 20, 2007. Those received after
        12/20/07 may still run a USTA Block Party, but are not eligible for a USTA Marketing grant.

*Preference will be given to these markets.


Marketing Grant Reimbursement
      In order to receive the full $500 grant for the block party event, host sites must submit the
         following:
            - Fully completed Block Party Recap form
            - Samples of marketing materials used in conjunction with the event within three
               weeks of event completion
                  - Ex: Copies of fliers or newspaper ads highlighting the event.

2008 BLOCK PARTY SUGGESTIONS

USTA Block Party as defined by the USTA/Midwest Section:
      Event is hosted at “neutral” site – school, public park, neighborhood courts, etc.
      Event is open to the public (adults and children of all ages).
      Multiple local tennis facilities are invited to staff their own Program Sign-up Table on-site
         during the event.
      At least one local high school tennis team is invited to participate by helping with on-court
         activities during the event.
      In addition to the “standard” on-court activities, court time is allocated to highlight the
         following activities:
            (1) USTA Jr. Team Tennis and the QuickStart format
            (2) USTA League Tennis
            (2) Cardio Tennis

USTA BLOCK PARTY SUGGESTIONS as requested by the USTA/Midwest Section:
      Distribute flyers/info at local elementary, middle, and high schools
      Use USTA provided Media Kits in an effort to secure on-site event coverage, as
         well as prepromotion.
      Identify & invite local celebrities

2008 Block Party Commitment Form

THANK YOU FOR GROWING TENNIS IN YOUR COMMUNITY!

 

 

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